The pink ice protea is the hardiest in the protea family. In cultivation, they thrive best in full sun with good air movement. The more sun the protea plant gets, the more flowers they will produce. Native to South Africa, it belongs to the family of plants proteaceae, which also includes the Australian banksia. Today, they are used extensively as commercial flowers because they are hardy, long-lasting and have beautiful texture. Considered a wild flower, it is now very popular to use proteas with other flowers to create unusual arrangements.